Grow online traffic and convert potential customers with blogging.
Ever since the 90s, blogging ascended as writers got a medium that was cheap and slowly available to everyone.
Today, we live in a digital world, and everyone depends on the Internet to get things done, even firms for marketing, promoting, etc.
Now with the ubiquitous internet connection, everyone can type away their opinions on a weblog – for better or for worse.
Blogs aren’t just personal diaries anymore; they have become an essential online tool.
It’s a no-brainer that a well-written blog is a great strategy to create leads and boost profits.
According to HubSpot, marketers who actively blog are 13 times more likely to have a positive ROI.
So, if you’ve newly created a website to run your business, you might have noticed only a trickle of visitors; No well-known blogger saw explosive traffic numbers immediately.
To get your dream numbers, you’ll need to lure people in, and the best way to do that is by creating a blog.
What is Lead Generation?
Before we get to the options, you should know why lead generation is imperative!
Lead generation consists of getting potential customers – also known as leads – to share their contact information with you so that you can save their details from nurturing them and converting them later on.
This way, you propel customers to the next stage – the buying process.
Following are a few ways blogging can bring more visitors to your business.
1. Focus on unique topics
You need to find a new topic, or there’s not much written about it. If your topic is well-known, you’ll need to find a gap and provide your expertise or knowledge.
Ensure that you write a blog post of over 1000 words. The only tool you’ll require is research!
2. Create helpful content
You should provide genuine information in an age where facts can easily be faked. Don’t create content only to generate leads; think about your prospects and what your readers need.
Think about what questions they could ask and then give them the answers. Once you are consistent, you’ll hit the mark and win their trust. So now, when they need something, they’ll turn to you.
3. Cater to content for every stage of the funnel
When creating content for your blog, ensure that you target user intent, even if it is a minuscule term. Targeting your users at all funnel levels is vital as you’ll offer value when the user visits your blog post.
4. Get to know your audience
Learn more about your audience from your sales team as they speak to leads daily. This makes them the experts on questions you should cover in your content.
You can create engaging content by using their insights, which will speak to your audience.
5. A Call-to-Action is a must!
One of the main steps to generate leads is to include a Call-to-Action or CTA. If your blog is high-quality, but you don’t have a compelling CTA, you’ll lose a lead.
Since they are already on your blog and seem interested, why not keep them engaged?
You could situate your CTA within the blog post, at the top of the page, at the bottom of the post, or in the sidebar.
6. Keywords are everything!
Before you pick your topic, keyword research is advised to know where you stand. You’ll understand what people are searching for, what subject is crucial, and how to rank amongst your competitors.
‘Keywords Everywhere’ and ‘Google Keyword Planner’ are two of the best and most reliable keyword data sources I’ll recommend to every business owner.
To conclude
There’s more to leads than meets the eye.
Everyone from budding chefs to Fortune 500 companies maintains active blogs for many reasons, and the ways mentioned above are why you should blog for your lead-generation marketing efforts.
Blogging for business will improve your online visibility and better highlight your services.